January 2010
DMSi Launches New Ad Campaign
DMSi Software, in conjunction with Ayres advertising agency, has launched a new ad campaign to inform the building material industry about the multiple benefits experienced as a customer. Print and online advertising, direct mail, emails, and the www.dmsi.com website include ad campaign graphics and sound bites on how DMSi helps customers achieve superior efficiency and profitability.
The dynamic campaign is aimed at building material business owners who share many of DMSi’s principles: an independent spirit, a need for solid partners, and an appreciation for a brand’s ability to offer both substance and style. With references to everything from DMSi’s top-notch technology to its market stronghold, the ads spotlight a variety of benefits customers appreciate. It aspires to reassure building material companies that DMSi is the right company to have on their team, by providing a glimpse of its deep range of benefits.
To bring out DMSi Software’s qualities, each piece of new campaign advertising makes an ‘i’ statement from the prospective of a DMSi employee or a customer. For instance, “i am in good hands”, “i have solid technology”, “i am more profitable” and numerous other messages reveal the story of a company who cares about its customers.
“Our goal is for advertising readers to feel that DMSi is a distinctively solid choice as a partner,” says Cal German, DMSi President. “Our company consists of extremely talented, hard-working folk who take great personal pride in providing unparalleled software and service to customers. As a result, our customers are by far our greatest source for new business and the strongest voice for how our products and services can maximize efficiency and profitability while improving customer service. This campaign really captures the essence of DMSi from both our perspective and that of our customers.”
About DMSi Software
For over 30 years, DMSi has been the leading business management solution for distributors of building material and forest products. Over 350 of North America’s top lumber, millwork, pro dealer, roofing, siding, laminate, drywall, and other building product suppliers use DMSi software to efficiently manage daily activities in 1,500 distribution yards, shops, warehouses and offices.
Press Contacts
DMSi Software
402.330.6620
dmsi@dmsi.com
