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news > press releases > may 2008

BInformed Provides Vital Information Needed In Market Downturn

Although information is a key component to business success regardless of market conditions; BInformed, DMSi’s flexible, user-friendly business intelligence application, provides an especially large return on investment when facing the current market downturn. Many DMSi customers have found BInformed’s robust tools vital in supporting quick decision making and standardizing report processes, from multiple sources, throughout their building material organizations. BInformed users can interactively zero-in on answers to business performance questions, instantly detect business trends, and strategically respond to the ever changing events occurring in distribution.

Louis T. Ollesheimer & Son, Inc., a leading regional roofing product distributor in the Michigan, Indiana, Ohio and West Virginia area, used to tediously compile data from various sources to find the information needed to make important business decisions. Now, with BInformed’s interactive views, they have instant access to the most up-to-date information on their company's margin contributors. “Good information, exactly the way you want it, is at your fingertips with BInformed. I can drill down to branch, product line, vendor . . . whatever information I need, ” says Jamie Ollesheimer, President of Louis T. Ollesheimer & Son, Inc. “It’s a very straight forward look at your turns and earns; collection receivables; and sales forecasting.”

As one of the largest distributors of building, industrial and hardwood products in the United States, North Pacific also finds BInformed’s managerial level of detail on sales and inventory to be invaluable. Of their 338 Agility licenses, 65 also have BInformed access and use the tool to evaluate overall distribution, inventory, and accounting. “Some users are in it all day while others use it for month end reports. But, its biggest value is in weekly or monthly sales analysis,” explains Scott White, North Pacific IT Manager, Business Process and Enterprise Systems. BInformed Sales Analysis provides detailed performance information for sales representatives and sales managers. It places decision making data - sales, margin and margin percentages - in the hands of your sales team allowing them to quickly modify their sales strategy and minimize lost opportunities. Sales professionals can further drill down to find additional opportunities by viewing top performing products and trends, or in one-click view sales performance by branch, customer, agent, or specific date selection.

“Information is critical in today’s market conditions. By helping you efficiently find customer trend information, BInformed gives the information needed to turn into winning sales,” concludes White. If you would like more information on how BInformed can help your business, please contact DMSi’s Productivity Solutions Department via productivitysolutions@dmsi.com or call 402-330-6620.

About DMSi Software
For over 30 years, DMSi has been the leading business management solution for distributors of building material and forest products. Nearly 400 of North America’s top lumber, millwork, roofing, siding, laminate, drywall, and other building product suppliers use DMSi software to efficiently manage daily activities in 1,500 distribution yards, shops, warehouses and offices.

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DMSi Software
402.330.6620
dmsi@dmsi.com

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