DMSi Manager to Chair NAWLA Marketing Committee
Anthony Muck, DMSi manager of customer support, will serve as the 2016 chair of the NAWLA marketing committee.
The marketing committee plays a major role in NAWLA’s communication efforts. “We want to serve our members and demonstrate the value of this organization,” said Muck. In 2015, the committee helped grow NAWLA’s social media following, participated in the redesign of NAWLA’s website, and wrote 28 thought leadership pieces ranging in topics from CRM optimization to succession planning. (Muck co-authored articles on using suggested purchase orders and defining a pricing strategy.)
Muck’s role in the marketing committee continues DMSi’s tradition of supporting NAWLA. The company has been an active member since 1989. “Participating in NAWLA lets us be a better partner to our customers,” said Muck. “Taking part in the industry helps us understand their needs and develop effective solutions for them.”
NAWLA’s marketing committee will meet at this year’s Traders Market to establish its goals for 2016.