Red River serves builders, contractors, and home owners from 12 locations across Oklahoma, East Texas, and Southwest Arkansas.
When it came to choosing software, President and CEO Mike Craven wanted this to be the last technology change his team would have to make. That meant finding a partner built to last with the same commitment to independent ownership as Red River.
In speaking with Henry German, DMSi’s second-generation owner, Mike found a shared understanding: staying independent means answering to customers, not outside investors. That alignment in values became the foundation of trust between the two companies.
That trust paid off during Red River’s ERP implementation. DMSi worked hands-on with Red River’s team, led by CTO Ray Escamilla. Weekly training sessions and on-site visits helped Red River build real expertise and confidence. The result: a team that didn’t just adopt new software, but became subject matter experts in it, fully equipped to run their operation from day one.